Meta Ads for residential roofers
20–40 booked roof estimates per month. Or you don’t pay.
Built for contractors in TX, FL, GA, NC, and SC. Pay-per-appointment pricing. Leads called within 60 seconds.
Currently onboarding 1 founding client at zero retainer. Pilot details below.
Most roofing agencies have one job. They don’t do it.
They sell you “leads” that get sold to four other roofers in your zip code. The homeowner already talked to two competitors before your phone rings. The ones who do answer are shopping for the cheapest bid or aren’t homeowners at all.
Speed kills deals, and slow kills your margin. Lead forms sit in a Google Sheet for six hours while the homeowner is already on a call with the guy who answered first. By the time someone on your team checks the inbox, the job is gone.
Then there’s the contract. Twelve-month minimums, no performance guarantees, monthly “reports” that show impressions and clicks but never appointments. You pay for activity, not outcomes, and there’s no clean way out.
We built Roofdialer because we got tired of watching contractors get burned.
How the system works
Targeted ads, not generic boosts
Meta ads targeting homeowners with home equity and roof-age signals in your service area. We don't run brand-awareness fluff — every ad has one job, which is to put a real homeowner in front of your sales line.
60-second response, automated
Lead fills out the form. Within 60 seconds, our system sends them an SMS confirmation AND auto-dials your sales line. The homeowner is still on the couch when you're talking to them.
Real-time qualification
AI scores the lead in real-time — homeowner Y/N, roof age, insurance vs cash. Junk leads don't count toward your bill, and you don't waste a salesperson driving to a renter's house.
Live dashboard, weekly Loom
You see every lead, every appointment, every dollar in a live dashboard. Weekly 5-min Loom from us walking through what's working and what isn't. No nonsense, no 40-slide decks.
Pricing that puts our money where our mouth is
The standard plan
$1,997/month
+ $50 per booked qualified appointment
- 3-month minimum, then month-to-month
- Full ad system, creative, and ongoing optimization
- 60-second SMS + auto-dial speed-to-lead
- Live dashboard and weekly Loom updates
- Junk leads don’t count toward your bill
The founding client pilot
First 30 days free
We cover $500 in ad spend.
- If we book 10+ qualified estimates in 30 days, we move to standard pricing.
- If we don’t hit 10, you walk. No payment, no hard feelings.
- Same system, same dashboard, same weekly updates.
Available to ONE roofer per state. 2 of 5 spots remaining.
What makes this different
Speed-to-lead under 60 seconds
The moment a homeowner submits the form, our system fires an SMS confirmation and auto-dials your sales line. Most agencies hand you a Google Sheet — we hand you a ringing phone.
Performance-priced, not retainer-priced
A standard retainer plus a $50 kicker per booked appointment means we only make real money when you do. If we don't book estimates, we're not earning the kicker — and that's the part that pays our bills.
Built by engineers, not marketers
We're a small operation. We automate everything we can and we don't have a 50-person team — and we don't need one. You'll work directly with the person running your account, not an account manager passing notes to a junior media buyer.
Questions we get
How fast can you launch?
7 days from signed agreement to live ads.
Do I own the leads?
Yes. Every lead is yours, exclusive to your business, never shared.
What's a “qualified” appointment?
Homeowner, in your service area, roof aged 10+ years OR storm-damaged, agreed to an estimate.
What if I already have an agency?
Run us in parallel for 30 days during the pilot. Easiest way to see the difference.
Are you based in the US?
Our operations team is global; our service is US-only. We work US hours, take US calls, and bill in USD. If that's a dealbreaker, we're not the right fit and that's fine.
What's the catch?
We only take on roofers we can actually help. If your average job is under $5K or you can't take inbound calls within business hours, we'll tell you upfront and not waste your time.
Want to see if we can book you 10+ estimates in 30 days?
15-minute call. We’ll look at your service area, your current numbers, and tell you honestly if we can help.